Savor Snoqualmie Valley

Celebrating the best of the region's local businesses and outdoor experiences, Savor Snoqualmie Valley’s branding was built to inspire local exploration.

We created everything including brand identity, marketing collateral, map brochures, merch, a “Local's Guide” and more.

Taking inspiration from retro park signage, local legends and the valley's landscape — the result is a destination brand that feels rooted, adventurous, and genuinely fun to use. One of my favorite projects, start to finish.

Details

Client: Savor Snoqualmie Valley

Services:
Branding & identity, map design, print & digital marketing collateral

Art direction:
Jenn McKeown, Mountains to Sound Greenway

A dark green background with white illustrations of mountains, pine trees, a river, and a cabin. The text reads "Savor Snoqualmie Valley."
Colorful illustration or postcard of Snoqualmie Falls in Washington, showing water pouring over cliffs with trees and small buildings in the background.
Decorative organic shape with diagonal stripes.

Savor Snoqualmie Valley’s brand illustrates unity between nature
& community.

Hand drawn icons of a camera, a cup with a straw, and a basket of vegetables
Decorative organic shape with diagonal stripes.
Hand drawn illustrations of a mountain, a cloud, a picnic table, and a tree.
A slice of damn fine cherry pie
Logo with the text "Savor Snoqualmie Valley" in green, enclosed by an irregular oval border.

Designing the brand

VISUAL INSPIRATION

We took inspiration from retro National Park signage, vintage hand lettering, wood type, and iconic local spots like Twin Peak's Double R Diner (aka real-life Twede's Cafe).

BRAND PERSONALITY

Created in the design discovery process, this expressive typographic design visually shows the brand’s personality.

Scenic view of a waterfall surrounded by a dense forest and mountains in the background.

NATURE’S PALETTE

The brand color palette is infused with hues inspired by the natural landscape of the Snoqualmie area.

logo design concept sketches

Branding in action

Green T-shirt with white graphic design featuring mountains, trees, a cabin, and a river, with a logo with text reading 'Savor Snoqualmie Valley'.
A guide titled '2018 Local's Guide to Snoqualmie Valley' listing best local spots for food, drinks, outdoor activities, and more, with sections including Best Coffee, Best Beer, Best Burger, Best Picnic Fixin's, Best Local Produce, Best Treasure Hunting, Best Art, Wine, & Music, Best Twin Peaks Experience, Best Outdoor Dining, Best Pizza, and Best Dessert. Each section lists top local businesses and locations with icons and color codes.
Green keychain with 'Savor Snoqualmie Valley' logo, attached to a key with a house key, on a wooden surface.

We applied the branding to merch including t-shirts and created a suite of marketing collateral including the “Local’s Guide”, highlighting local businesses.

Decorative organic shape with diagonal stripes.
Decorative organic shape with diagonal stripes.

TRAVEL MAP BROCHURE SERIES

Inspiring local tourism & travel, the series includes three brochures that highlight local businesses, arts & culture and outdoor experiences.

Each brochure folds into a double-sided information booklet and detailed map, full of places to explore!

Text saying "Eat. Drink. Explore." in green cursive font on a black background.
Text that reads 'YOUR GUIDE TO' in bold green letters on a black background.
Collection of twelve hand-drawn icons depicting food, drinks, and outdoor leisure items on a wooden background.
An outdoor scene with a colorful striped blanket on grass, a pair of black sunglasses, a coffee mug, a thermos, a basket of cherries, a map, and a small photo collage.

brand icons | promotional photo shoot that i art-directed

Interested in custom visuals or branding for your city or destination?

Let's work together →